I have discovered what I believe to be proof of profiteering by Morrisons, after seeing an item for sale at a ludicrously high price.
This is on sale for £1.59. You may or may not think that is outrageous. You will think it's fucking outrageous when I tell you that the very same bottle is available to buy in B&M Stores, for the rather reasonable price of 39p. I bought three bottles last week, as there was an offer of 3 for £1. Let's consider the mark-up here.
First, we must assume that B&M is not selling the product at a loss, and the lowest unit price is for the offer, so 33.3p. That means that at the very (and I mean fucking very) least, the margin will be a few pence, so it's quite safe to assume a cost price of 30p - the most generous figure I can possible sanction for this comparison. Morrisons is therefore selling at a rate that gives it a profit margin of over 81%. Or to put it another way, the mark-up is 430%. Just in case you suspect some sort of allowable difference because of B&M selling stock with a reduced shelf life, the ones in my cupboard have the same May 2013 'best before' date as the one in Morrisons.
Two further comments, or perhaps I should say, tips for the retailer:
1) Two members of staff pissing about restocking the sweets available by the checkout (which no one in their right mind buys, because a four-pack is not much more expensive in aisle 6 than the 69 fucking pence they want for a Bounty by the conveyor belt) is madness when there are queues. Standing for ages waiting to get out of the cunting place is not a relaxing thing when one is willing one of the cunts to park her cunt on a cunting swivel chair behind the till on the other side of the fucking sweets display. Alas, lining up a dozen Flakes is deemed rather more important than taking £87 off me!
2) Which twat decided that the mushrooms were better positioned away from all related items, off to the other side of the massive section for fruit and veg, next to the fish counter?
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