Sunday 27 November 2011

27.11.11 Marisota

Is Marisota on some sort of mission, or what?  I am confused as to why there has to be such a point made regarding clothes that cater for the 'larger woman'.  Surely it's completely inappropriate discrimination?

Sizes available are from 12 to 32.  So, let's be very clear on this.  If you're larger than 32, you're a fat cunt and do not qualify to be clothed by Marisota.  However, the 'larger' women in the population are allowed to order.  These larger women can wear clothes in sizes:

12, 14, 16, 18, 20, 22, 24, 26, 28, 30 and 32.  Eleven sizes in total.  What I cannot work out is why sizes 10 and 8 (and possibly 6) are not included.  I would say that 95% of the population would be in the range 8-32.  However, Marisota is by default suggesting that those who are 12-32 are worthy, while if you're a size 10 you're too small.  Is the company really saying that size 12 belongs with the 'larger sizes' group?  Size 12 is totally normal - it is certainly NOT large.  The whole approach is contradictory.


In yesterday's paper, there is an article that shows Britain is collectively overweight.  A Director at the International Obesity Forum said that the British led the field in obesity in Europe.  It's a shame that it is only this discipline in which we lead the field; unfortunately it's not an Olympic event.

So, we cater for obesity rather well, especially if some companies like Marisota offer 12-32 sizes, but deprive those two or three smaller sizes of any option.  It's not as if there's extra cost.  Let's face it, some heffer who is a size 30 will require rather more material for her dress than the size 10 person - probably about double.

So, consumers, it is okay to be fat, obese, overweight - Marisota will cater for you.  If you're normal, at the 12/14 end, you'll be tolerated.  If you're 8/10, you're a skinny anorexic and Marisota does not want to encourage such bodily abuse - go and eat a packet of doughnuts and get with it!

Finally, shoes.  Marisota offers them in sizes 4-9.  Again, this is barmy.  There are so, so many people who are a size 3, but they do not qualify.  It means that if you're a fatty, you must be proportionally fat.  If you divide your weight in kilos by the square of your height in metres, then your body mass index (BMI) needs to be below 30 if you're to avoid the 'obese' tag.  25-19.5 is simply 'overweight'.  Now, I suspect that it is humanly possible to be a bit fatter than ideal, but for the feet not to turn into barges of fat stuck on the end of legs.  It is possible, if you're five foot tall, to be overweight or obese, and yet have size three feet.  The logic of size 3 not being available is underlined by considering one thing.  Fatness does not actually increase the length of a foot, it might make them chubbier.  So really, shoes should come in all sizes, but with different width fittings.

If you're size 12, you're in with the "Plus Sizes".  If you're size 10, you're too thin.  I don't think this advertising slogan would get them fat, though.

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