We all know the world's gone mad. Further evidence of the lunacy in retail cropped up last night, when I noticed an unusual offer whilst sitting in a pub. An A4 sized piece of card had been printed and folded so it stood up in a triangle shape on a table. On each of the three sides was an offer that I could certainly refuse.
Apparently it now makes perfect sense to entice people to drink Malibu with offers of free nail polish.
Buy 2 Malibu drinks and get a FREE nail polish at Nail Inc. Stores
So, apparently Malibu is only to be marketed to women and cross-dressers, who will quite obviously be swayed (not through alcohol consumption but by clever marketing) towards switching to Malibu for nail polish. Whatever next? Buy a triple Vodka for a pair of tights? Creme de Menthe for a free leg wax? There are clearly no boundaries or any logic applied to retail anymore. Cynical steps are in, and whatever it takes to increase sales is the order of the day. I hear the latest offer in some of the world's trouble spots is "Buy Two Molotov Cocktails, and get a FREE bazooka".
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