Monday 1 August 2011

1.8.11 Flash Cleaner

What fucking shit the marketing departments come up with for manufacturers of cleaning products.  The latest rubbish that we're supposed to believe is now vital for a happy and fulfilled life on planet Earth is Streak Free Shine.  Now, as a concept, it was never on my own list of priorities.  In fact, until I just saw an advertisement for Flash, I had not encountered the phrase before.  But, the finale of the 30 second advert was emphatic.

Flash - Up to 100% Streak Free Shine

But, as ever, the bollocks that passes for fact in the advertising world (and as reported in previous posts about stupid claims and cons) is at play again.  Up to ???  In other words, the level of the streak-free result could be anywhere below the 100% mark.  Yes, the worthless claim could equally be endorsing an overpriced product that leaves a 3% streak free shine, or put another way, 97% smeared to fuck with cuntin' streaks!

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