It is now the done thing for businesses to create catchy phrases and straplines to enhance their products or services. This practice is in many cases a complete waste of time, and often the resultant blurb is ludicrous. I recall an article in the paper some months ago showing how this has reached the police, and the straplines of various police forces were listed. Banal statements in all cases. Why on earth does any police force think it has to explain what it's trying to do?
Cleveland Police
Putting People First
Northampton Police
Putting Communities First
Leicestershire Constabulary
Protecting our communities by reducing crime and anti-social behaviour
Devon & Cornwall Police
Building Safer Communities Together
Thames Valley Police
Working in partnership to make our community safer
Staffordshire Police
Keeping our communities safe and reassured
Strathclyde Police
Working Together - Building Safer Communities
Hampshire Constabulary
Working for safer communities
Norfolk Constabulary
Our Priority is You
South Wales Police
Keeping South Wales Safe
Kent Police
Protecting and serving the people of Kent
Avon and Somerset Constabulary
Working together to make the communities of Avon and Somerset feel safe and be safe
Humberside Police
Protecting Communities Targeting Criminals
North Yorkshire Police
Delivering modern policing in a traditional way
Lothian and Borders Police
With You, For You
Sussex Police
Serving Sussex
West Midlands Police
Serving our communities, protecting them from harm
West Mercia Police
Serving - Protecting - Making the Difference
Gloucestershire Constabulary
People First Policing
Eddie Stobart
Delivering Sustainable Distribution
What the ****! Delivering Distribution????!!!! (Of the sustainable type) What utter rubbish! The Sussex Police Chief obviously thought that "Sussex Police" really needed the Serving Sussex explanation. Meanwhile, the directors of Eddie Stobart thought that we'd all be better informed by finding out that the fuckin' great lorry was part of a strategy to "deliver distribution". Tosh.
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