Thursday 14 October 2010

14.10.10 Colour Coding

The Co-operative has for some time adopted a 'colour coded' approach for its range of services, but in my opinion this has gone a step too far.

Colour-coded Co-op

It's Yellow for the Divi card
And Food demands a Green
And for Banking there's a certain shade of Blue
But colour-coded Funerals?
How utterly obscene!
All the worse when tacky Lilac is the hue

For some reason, Lilac has been chosen for the funeral service banner, and it reminds me of the tins of rabbit-flavoured Kattomeat* from many years ago.  I accept that some products (such as cat food, or indeed crisps) benefit from easily recognised colour-coding to differentiate flavours etc.  However, a shit lilac is not on; unless of course there's a subtle hint from the Co-op that the departed are to become Kattomeat - in which case a different (non-rabbit) colour is needed. 

* Kattomeat was a Spillers brand, later renamed "Arthur's", just in case you're not old enough to remember.

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