7.12.12 Kitchen Devils

I would like to draw your attention to the availability in Asda (and probably other supermarkets) of a particular knife in the Kitchen Devils range.  It pays to purchase it at the moment from Asda, as the price is £4.50 - rather less than the £9.40 wanted online by Amazon for the exact same thing.

The knife to which I refer is described (in lower case on the packaging) as:

small asian cook's knife

Now, I have no wish to discriminate, but it does seem that the marketing people at Kitchen Devils don't share the same view.  The company clearly aims this product at a small niche market - small asians, to be precise.  The knife is aimed quite specifically at "small asian cooks".  Not small cooks, or small asians or even asian cooks (there's a separate knife in the range for that objective - the asian cook's knife) but small asian cooks.  The literal meaning is derived via a step-by-step approach.  First, we have a knife; then, it's classified as one that would be useful for cooks, rather than bounty hunters, craft-workers or knife throwers.  The target users are reduced in number by the further qualification of 'asian' to describe the cooks in question.  Finally they need to be small.

I could of course be entirely wrong.  It could be that the smallness is of the knife rather than the asian cook who might want to use it.  Maybe it's a small cook's knife, and the knife itself is asian.

Overall, it was completely irrelevant to me, as I studied the display in Asda.  Not being an asian cook myself, nor being very small (should the smallness be directed at the user rather than the implement itself) I felt unqualified to purchase the slicing instrument.  There was no alternative that would have suited, such as a tall european cook's knife available - one that would be suitable for a tall european rather than a tall knife for a european of any height whatsoever. 

I moved on and wondered what to have for food.  I didn't feel like cooking, so it was pizza.

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