In the last week I have seen two advertisements touting deodorant. The marketing people involved have clearly adopted the tried and trusted technique of going 'one better' than the competition. However, the stakes have been raised, and we may now be in the "deodorant wars".
For a while now, some manufacturers have been claiming their products can keep us dry for 48 hours. As if that wasn't enough of an improvement on the normal 24hr life of a stick or spray application, some idiot in marketing has convinced a company to claim 72 hours of effectiveness!
The whole thing is disgusting. Why on earth would anyone decide not to wash and/or reapply any form of deodorant for three fucking days? When I use deodorant and put on a clean shirt, it never crosses my mind that I may get away with not washing for 72 hours. If you are reading this and think such a product is a blessing, then you need to re-evaluate your personal hygiene standards/regime. The whole concept is flawed. I suspect that the people who buy this 3-day ticket to sweat profusely will actually most likely be so desperate for something to mask their body odour, they'll be thinking that if they use it every day, they'll get three times the effect per day because it's stronger. So, smelly and thick then.
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