Tuesday 9 November 2010

9.11.10 Crisp Colours

It's just not on!  For very many years, it used to be Green for Cheese & Onion, and Blue for Salt & Vinegar.  That was just the way it had always been, and there was no need to change it.  However, about twenty years ago, Walkers fucked up the market by switching the colours around.  Going against the convention of the day, which all manufacturers had to that point adhered to, Walkers decided that Cheese & Onion packets should henceforth be Blue, and Salt & Vinegar packets Green.

This was unwarranted and confusing for many crisp eaters of the day.  However, time is a great healer, and slowly but surely the market adjusted itself, with consumers getting used to this new coding system.  To this day, standard crisps work to this colour coding.

BUT NO . . . . there is a problem!  There is a renegade packet in our midst, which I discovered yesterday while expecting to taste Salt & Vinegar, holding an open green packet.  Was it a rogue supplier, a foreign product?  Not at all.  The guilty party was none other than Walkers.  For "Squares", the two flavours are in packets according to the old/original colour scheme!  Outrageous!

Inconsistency is a crime, in my book.  Whatever next?  I am considering my options, as to what action to take.  I will give the matter some serious thought, and keep you posted.

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