26.9.20 Are Your Sure, Sir? Sage Advice

No doubt in seeing the heading, you pronounced the third word with a "sh" sound.  This is because that is exactly how the word is pronounced.  However, there is a growing trend to allow an unchallenged spread of this approach so that the sound is rapidly replacing the normal way of speaking,  I have little doubt that you pronounced 'Sir' rather differently - and correctly.

The advert for Sage.com on the television features an annoying bloke waffling on in a claimed poetic style, and in his monologue he hits us with 'Extraordinary', pronounced "Ek-shtraw-din-erry".  For further annoying he injects "Shtrong" instead of 'Strong'.  He is not alone, but he is the most annoying, as he has invaded my living room with his mispronunciation.

Extraordinary!  No Shit, Sherlock

Your advert, Sage, is endorsing this bollocks, so you are culpable.  Get it sorted, please.

Conshumer is another pet hate, and anyone who insists on this being correct is a cunt.  The list of bastardised words is growing quickly though.  Shtreet, shtupid, shtudent, dishtraction, and so many more.

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