I managed to catch a few minutes of this evening's BBC1 offering, The Heat Is On: Sport Relief. I cringed at the self-indulgence / self-obsession of some participants. A four-day charity challenge involved various 'celebrities' (as ever) crossing the rather hot desert in Namibia. I watched the screen incredulous at the variation in the attitudes and abilities of the people involved.
On the one hand, Rob Rinder was running along, completing the task, while Frankie Bridge was moaning like fuck, and whining about her issues. Why on earth, then, was she in a fucking desert and struggling. Grimshaw was fine, in fact the blokes just got on with things, whereas the women were mostly annoying. It's no good volunteering for prime time TV exposure, and then seeking sympathy for your plight.
The "raising money for charity" angle that these people cling on to, is of questionable value. I fail to see how their efforts walking in the desert are in any way relevant to my desire or lack of desire to donate some money to Sport Relief.
There were some good bits, seeing Karim complete a stage, but the whingers are not any basis for donating money on a phone line. Those who want to contribute will do so, regardless of the stuff done on screen by a rabble of people claiming to be doing something for charity. Rather, this was a free trip / holiday / experience, and they should remember that.
There is a fine line between the so called "raising awareness", and nauseating exposure to people preaching shite, while getting a freebie.
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