This year, ITV stole the crown from Channel 4 as the most festive of the main five channels, and the word featured 103 times over the 21 days reviewed. That's an average of 4.9, up from the previous record of 4.24.
The other thing to point out is that 76 uses of festive occurred from 14th to 25th December, and only 27 after Christmas Day. Thus, there is a very clear decline in 'festivity' once Christmas kicked in - which is odd.
Happy New Year
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