"Muller - official yoghurt of British Athletics"
So says Nicole Scherzinger. I struggle with this on so many levels. First, why on earth does British Athletics need a yoghurt? It is perfectly possible to manage very well indeed without consuming yoghurt, and I have no reason to believe that yoghurt is in fact anything wonderful with properties that help athletes perform better. Of all the things potentially 'needed' by British Athletics, I would venture to say that yoghurt is the least important.
I am equally perturbed that the dumb advocator of consuming this stuff is a woman who cannot even pronounce the word 'yoghurt'. Yes, I know she is American, and that they like to mess about with stress and vowel sounds, but that underlines my ire - Nicole is an American talking like an American, endorsing a British team that apparently needs an official yoghurt, pronounced y-oh-gurt. Could Muller and Team GB & Northern Ireland [thus, better referred to as Team UK] not find someone with appropriate speaking skills for this gig? When in Rome, do as the Romans do; when in the UK, don't fuck with our language.
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