30.7.17 ITV Only 3.25% New Content

A week ago I was pissed off with ITV, which had decided that prime time Saturday viewing was best catered for with a dollop of shite lasting 3 hours and 15 minutes.  The Hobbit: The Unexpected Journey put paid to any viewing on that channel for the whole fucking evening, and it is a sad state of affairs when ITV struggles to find something to do when it has no X-Factor, BGT or The Voice to fill space.  I was hoping for some progress for this weekend and I can report that the cunts in charge have excelled themselves once more.

Yesterday, the CIC opted for The Hobbit: The Desolation of Smaug,coming in at a meagre three cunting hours!  Disgraceful scheduling.  Things could not get worse, could they?  Well yes, actually.

I have looked at today's offerings on ITV and have discovered the CIC are taking the cunting piss. Consider the full day's content, and you will see an horrendous abdication of any sense of responsibility for providing entertainment.

09.25 Judge Rinder (repeat)
10.20 Long Lost Family (repeat)
11.20 Love Your Garden (repeat)
12.25 James Martin's French Adventure (repeat)
12.55 Rebound (repeat)
13.55 Tipping Point (repeat)
14.55 Bear Grylls Survival School
15.25 A View To A Kill (repeat)
18.30 Diana, Our Mother: Her Life And Legacy (repeat)
20:00 Harry Potter And The Order Of The Phoenix (repeat)
22.50 Judge Rinder's Crime Stories (repeat)
11.50 Take Me Out (repeat)

I have omitted from the above the news and weather input, as ITV has not yet sunk so low as to schedule repeats of the news (albeit that if you watch every news bulletin you'll go mad with the inherent repeated shite).  So the ONLY cunting thing on TV today that is not a repeat is Bear Grylls Survival School.  30 fucking minutes of tips that might help you survive the repeats on ITV and no go cunting crazy!

15 hours and 25 minutes between the start of the first programme and the end of the last.  30 minutes of actual new content means a paltry . . . . .

3.25 per cent !

Unbelievable, except for the fact that it is completely true.  However, ITV is littered with adverts and trailers, and this included the before, during and after, in relation to the one new programme.  The reality is that whilst the schedule devotes 30 minutes to the programme, it only actually airs for 24 minutes . . . .  so I can argue that the true percentage for new content is actually

2.6 per cent !

Next week, watch out for Harry Potter and The Meeting With The Hobbit: The Desolation Of Life, A Smorgasbord And The Prisoner Of Azerbaijan - Part 18 (7 hours and 45 minutes)

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