ITV is suffering severely from being up its own arse. There is quite simply an obsession with self-promotion, and it is most definitely nauseating. If it's not Trever McFuckingDonald narrating an overlong sequence of clips, and ending with: "ITV - where life lives" then it's one of the other versions that tell us it's where something else lives. "Tedium" and "repetition" would be the best two potential trailers, although of course ITV would air them continually, proving the accuracy of the content in the process.
Late in the evenings, it is not uncommon to be watching a film and find that the "Oh so essential" break was filled with trailers for ITV programmes and no fucking adverts! Yet more proof that things are amiss at ITV. I am sick of the build-up phase where forthcoming programmes are rammed down our throats with clips that are played thousands of times. Recent examples have included Scott & Bailey, and Endeavour. A while back is was Mr Selfridge. For the last two weeks it's been Vicious.
Thank heavens Broadchurch has finished now. Yes it was good, but ITV thinks it is 'God' and it has been dictating to the UK all week that there would be 'closure' tonight. As soon as the credits rolled, the announcer advised that if we directed our attention to Facebook and Twitter, we would see an extra feature! Sheer lunacy, if you ask me. Next week at 9pm, the Broadchurch slot will be filled by a new sitcom called Vicious, for which we've seen numerous trailers - two old queens and a load of canned laughter at what I predict will be pure shite.
The main positive thing about the airing of Broadchurch by ITV was that the series was not sponsored by anyone. Thus, we were saved the annoyance of listening to niggling touts for some or other product. This is something that was not adopted in respect of the airing of Endeavour, where last night's two hour feature included sixteen reminders of the fucking fact that "Viking River Cruises sponsors mystery dramas on ITV". Actually, it was not much of a mystery last night; I said to Mrs MWSC just twenty seconds after his appearance on screen that it was the profiler who should be arrested - the one who turned out to be the murderer.
So, ITV has lost the plot completely, and has (with the exception of Broadchurch) allowed everything to be sponsored, including the weather, the hay fever alerts that will start to appear soon, and every programme other than news bulletins. I would also like to note the following general observations regarding adverts and tosspot companies who annoy me, and ITV's misjudged consent for shit on television. "ITV - where tedium and repetition live"
1 - I don't have a fucking Dolmio day!
2 - Stop fucking singing, Halifax!
3 - The word 'technology' should be banned in all adverts for beauty products.
4 - Why the fuck did Garnier ask only 50 women about its new Body Oil, and why did just thirty-seven-and-a-half women agree it was any good? [75%]
5 - Please, please, please - ban fucking meerkats!
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