18.7.12 Whitby Advertiser

The June Issue of the Whitby Advertiser was mildly amusing.  The A5 format was handy to thumb through, and it was during this exercise that the pages revealed their many errors.  I cannot be totally sure on whether the various advertisers were themselves at fault, or if the magazine itself is supposed to check things as part of its service, to look out for typos/spelling  S!  issues, grammar  G!  problems and general weirdness  W! .  Here are a few notes:

An advert for Mrs Harland includes letters after her name, and I am sure she's very nice.  However, I would personally not want attention from a "Specialist in Orthapaedic Massage".  [  S!  Orthopaedic ]

"Gatsby's Restaurant is celebrating its 24th Anniversary and would like to thank all our customers past and present and our staff for they loyalty and support."  [  G!  and  S!  regarding our and they ]

The Postgate Inn says: "We are now into our 9th year & continue to strive for excellence in food & service, compiling & cooking excellent dishes."  [  W!  compiling ]

Capello Hair & Beauty refers to Eye Lashes, and refers to a company called LOREAL.  [  S!  Eyelashes and L'OREAL ]

Poet's Cottage has an unusual approach to apostrophes.  In two places it calls itself Poets Cottage without the apostrophe, and elsewhere manages an acceptable "Poet's Cottage".  The very first line of its feature starts off with:  "The Queens' Diamond Jubilee . . . . . " and this confirms no awareness of what apostrophes are for.  This is completely wrong, unless there are multiple Queens celebrating this year.  [  G!  ]

PULSAR BODYTECH makes a strange claim:  "A reputation for a high quality vehicle repair to all makes guaranteed" suggests the reputation is guaranteed and not the vehicle repairs!  [  G!  ]

Whitby Chiropractic Clinic gives details of what things it can deal with by bullet points:

• Back pain
• Neck pain
• Headaches
• Hip/knee/leg pain
• Shoulder and arm pain

So, all in all, then, it's "pain", eh?

Easington Service Station has an interesting take on apostrophes.  The advert includes:  "MOT TEST'S DONE AT SHORT NOTICE"  [  G!  ]

There were many other things that I cannot be bothered to mention, but I think you get the idea.  I've nothing against Whitby, or the Whitby Advertiser, just poor spelling, poor grammar and poor attention to detail.

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