Wednesday, 13 October 2010

13.10.10 Easy

I see Sir Stelios Haji-Ioannou was in the news yesterday, regarding a deal he has made for easyJet to make more widespread use of the "easy" brand.  The complete operational freedom will now allow new ventures to be considered.  If I were on the board, I might well float the idea of legalised brothels under the name "easyCunt".  I am sure there would be a demand for such a service, and the normal easyJet procedures could well be adopted.  Booking ahead could easily be done online, and the charges would vary depending on the time of day/day of the week/season.  Unfortunately there would have to be a surcharge for fat people - a sort of baggage allowance.  If customers wanted to turn up and get straight to it without preliminaries etc, then Speedy Boarding could still be offered at a premium.  For refreshments etc, easyKiosk could continue to offer a small range of overpriced snacks and drinks, eg. £6 for Minstrels and a Coffee, just like on a plane.

There could well be opportunities for promoting the service by going head-to-head with Virgin.  You'll no doubt recognise the wordplay possibilities here.

TMWSC

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