12.8.20 Curly Wurly Concerns

Something is going on at Cadbury.  Tampering has begun, after many years of stability in Curly Wurly world.  Until now, the standard until of measurement has been 26g.  That's right, 26g has been the weight of a Curly Wurly for as long as I can remember.  I appreciate this is hardly a nice round number, but that aside, the stability was something I was able to appreciate.

Multi-packs have been sold for many years; five in a packet, commonly available at £1.25 or, when on offer, £1.00.  Yesterday in Asda, I was flabbergasted after clocking the new multi-pack, which announced it contained six bars.

I was pleased that there were now 6, for one pound, but was immediately suspicious, expecting there to be foul play involved.  There had to be a catch, so I checked the weights, convinced that there would be some tampering, to reduce the size/weight of the sacred Curly Wurly.  I was correct; no longer was 26g the standard - instead they were 21.5g each.

On what cunting planet is 21.5g a sensible portion size?  Who the cunting fuck at Cadbury decided that it was time, arbitrarily, to piss about with a Curly Wurly?  The CIC* are clearly bored as fuck and thought they would mix it up a bit.

I actually think this is little more than phase one of a plan to fuck the consumer, as ever.  The 5-pack of 26g CWs totalled 130g, and this reconfiguration reduces the weight by a single gramme.  It does nothing to reduce the plastic wrapping, though, as one extra wrapper is now having to be disposed of.

It is only a matter of time before the 6-pack reverts to a 5-pack and the CIC have wangled a net 22.5g reduction in goods for no reduction in price.  That would mean a 17.3% reduction in weight for the same sale price, or an effective 20.9% increase in price.  This is my prediction - let's see how long it takes to come true.

* Cunts In Charge

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