1.1.17 Festive My Arse

On 30th December 2015 I recorded details on the use of the word 'festive' in the television guide.  Last year's TV guide was the one provided by the Daily Mail.  This year I have referred to TV Choice while performing a similar exercise.  Looking at the use of 'festive' in the descriptions of programmes, I see that again the peak of usage comes on Christmas Eve.

Above is the graph for last year, with the total per day shown by the green line. The channel breakdown revealed little of interest except that the BBC was less festive than the commercial channels.

Above is a comparison for the patterns year on year.  The slightly higher numbers reflect a slightly increased use of the term on the main channels, but there are a few entries from other channels in the TV guide.  The patterns are not dissimilar, and this is surprising considering that two very different publications have provided the input/data.

Overall, I conclude that the use of the word 'festive' is as annoying this year as it was last year.

...