There comes a time in life when certain ' TV personalities' are past their usefulness, but retain the power to be handy for a single purpose.
I was reading today's TV guide, and at the back of the Buzz magazine I saw the advert for Sun Life, and some sort of offer of death cover, mixed with a small savings plan and an offer that provides applicants with options regarding a shitty free gift. The whole page was devoted to this advert, and endorsement was provided by Annette Crosbie. She is one such person in the aforementioned category, and the Sun Life Marketing Department is clearly hoping that anyone who watched One Foot in the Grave will rush to complete the application form.
I muttered to myself (and Mrs MWSC in the background) that these whole page adverts are a waste of space, and that if it isn't Annette Crosbie, it's fucking Michael Parkinson who's at it. Low and behold, at the back of the Weekend supplement in the Daily Mail, Michael is featuring in an almost identical full page advert, looking old and ready to die. Belonging to the same category of people with a single remaining purpose, Annette and Michael are in effect interchangeable, adding minor variation to the enticements of life assurance. Appealing to the older readers, they are paid to endorse/tout plans that should really be provided by a company called 'Sun Death'.
...
No comments:
Post a Comment