27.12.17 Festive Nonsense

As I have done in previous years, I have noted the excessive use of the word 'festive' in the TV Guide over the Christmas period.  The laziness adopted by the compilers of the TV Choice magazine is pathetic, and the gratuitous use of 'festive' in programme details is ludicrous.

The instances by day and channel have been collated, and are shown in the table below:

It is strangely the case that this year's results have in the main mirrored those of last year, in the general spread of usage.  See the graph below:

For comparison, here is the graph showing last year's results, which were taken over a slightly shorter time span.

I shall not attempt to analyse the full date, but a couple of points are:

a)  Channel 4 is again the most festive of the five main channels, strengthening its position with 36% of all appearances, up from 29% last year.

b)  The overall 'festive' count has increased, from 3.57 per day to 4.24 per day.

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